PariPesa and Olympique de Marseille are coming together in a new partnership dedicated to the African market, including football audiences in Zambia. PariPesa has become OM’s Regional Africa Partner, bringing the Club and the brand closer to supporters across Zambia and the wider African continent.
Built around football passion, ambition and audience engagement, the collaboration between PariPesa and Olympique de Marseille will combine OM’s heritage with PariPesa’s digital expertise and strong African market presence.
Connecting OM with Football Supporters in Zambia
The partnership will create a regular flow of activities aimed at African football fans, including supporters in Zambia. Co-branded digital campaigns will bring OM content and stories closer to Zambian audiences, while competitions, giveaways and original content will provide additional opportunities for fans to engage.
A Shared Goal for Zambia and Africa
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.
“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.
Supporting PariPesa’s Long-Term Growth in Zambia
Olympique de Marseille becomes another important part of PariPesa’s long-term growth and brand development in Africa. In Zambia, the collaboration helps strengthen PariPesa’s credibility, broaden its visibility and create stronger associations with football audiences.
It also builds on PariPesa’s work with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons. Touré’s strong reputation among African fans and OM’s historic links with the continent together reinforce PariPesa’s relationship with globally recognized football names and support a trusted, recognizable brand presence.
What Comes Next
Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives for African football fans, including audiences in Zambia, through co-branded digital campaigns, competitions, giveaways and original content celebrating the connection between Marseille and Africa.
PariPesa & Marseille – together, straight to the goal!
Stay tuned as the partnership develops with new stories, campaigns and experiences created for football https://paripesa.co.zm/en/line/football fans in Zambia and across Africa.
